META ADS

 

ADVERTISING

Your customers are here. Find them with Meta ads.

Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp.

What are Meta ads?

Build lasting connections with customers with Facebook ads, Instagram ads and ads clicking to WhatsApp and Messenger.

Billions of people use Meta apps to connect with people and explore topics they care about. Your Meta ads can show up as your customers explore their Facebook Feed or watch Instagram Reels or check their Messenger inbox.

Businesses like yours use Meta ads to increase online sales, drive in-store traffic and find new customers. Whether you're new to online advertising or are an experienced marketer, Meta is here to give you the resources and support you need to succeed.

Get the results that matter to your business.

FROM SINGLE GRAIN

As the world’s biggest social media platform, Facebook generates as much as $32 billion per quarter in ad revenue. So, if advertisers are willing to spend so much, it’s clearly a platform that works.

On Facebook you can run a variety of ad types in a variety of locations. Ad placements include:

• Desktop newsfeed
• Mobile newsfeed
• Desktop right sidebar
• Stories
• Messenger
• Marketplace

It is a self-serve platform, meaning anyone can sign up and start running ads for their business. Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly:

Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. The tracking pixel also gathers data about what type of person is most likely to convert. As it learns, Facebook can then automate your ad delivery to find other people with a similar demographic and interest profile who are likely to convert.

Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since:

94% of all Facebook ad spend happens on mobile.

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages.